Nestled amidst the hustling and bustling metropolis, the South Gate (Namdaemun), the oldest wooden architecture in the city, is regarded as an evident landmark of Seoul. In contrast to the modernisation and resplendence of this South Korean capital, the city blends itself harmoniously with cultures and traditions since the bygone era. The townscape is dotted by a plethora of ultramodern office towers, art galleries, museums and shopping centers, enhancing South Korea to be the most contemporary country in Asia.
Renowned as the largest and the most splendid amongst the gems of Seoul's five historic palaces, Gyeongbok Palace, also dubbed "Northern Palace", was the residence of the Royal family for 600 years. The palace is highlighted for the magnificent rectangular area and a hexagonal two-story pavilion lying on exquisite lotus ponds. Continue to raise your historical interests by visiting Changdeokgung Palace, the oldest Royal Palace of Seoul. It is Korea's finest preserved palace, demonstrating unique architectural style of the Joseon Dynasty. Furthermore, it is also the only place in Seoul where you can see spectacular blue tiles being used.
World-class shopping is the city's highlight. Looking for high-end fashion, good quality products or chic dining venues? You cannot miss the fashionable Myeong-dong. Last but not least, Insa-dong is a tourist's must-go. It is where you can view up close the Korean traditional culture through antique shops, art galleries, bookshops, traditional restaurants and teahouses.
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